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> Dropbox is adding is a brand name and an easier-to-use GUI.

And judging by Apple's success with selling BSD, you can get at least 11 years and a $533B market cap by doing exactly that, if you do it well!

Agreed. The difference between "how easy it is to share a link on S3" and on Dropbox is a million miles. Sure, actually sharing the link on S3 is easy, but getting the file onto S3, setting up security buckets, yadda yadda is non-trivial to low-tech users.

With Dropbox, I basically put a file in a folder.

There's always a market for convenience.

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