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during years of austerity when fast fashion was a money maker it was all good

now that companies are under observation for their waste and pollution suddenly it's ok to criticise and demonise it and by association the poor who relied on it

- as if its the people who are responsible for the waste and exploitation of sweatshop labour that enabled it

I don't think that poor people are main buyers of such such crappy products. Those things rarely last long, they are often bought and worn once or twice and thrown out or hoarded somewhere. You need to have a quite a bit of money to wear such clothing all the time.

This is called the "poor tax". The actual poor can't afford to buy things that will last a long time so they are forced to re-buy crappy things that fall apart.

But fast fashion clothes are not much cheaper (or even not always cheaper) than non-fast-fashion-cheap stuff.

Maybe this is semantic argument only, for me:

fast fashion - fashionable (or at least trying to be fashionable), not essential, poorly made clothes

"cheap clothes" - non fashionable, often (but not always) poorly made clothes

Poor people buy cheap clothes and sometimes fast fashion ones. The main buyers of fast fashion clothes are people from middle and upper class.

I spent over a year working as a sales associate in an H&M in central Paris... I would say that there was no particular class bias that I noticed amongst customers. You had everything from rich American tourists to recent African immigrants come into the shop.

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