Gotcha, that makes sense. From our perspective, the one-way sync market (backups and ETL/rETL) was already saturated with heavily-capitalized players who were hitting each other hard with marketing dollars. We didn't feel that we had a unique insight with one-way syncs, but did feel like we'd come across something unique with two-way use cases.

So we decided to double down in this smaller, underserved area for now as we try to build something people love, even if it's a bit niche.

That being said, there probably is room in the backup space for challengers against the incumbents - it's a massive market.