Let me add that these were reactions to the web site - I never got to try the product. It's not clear that I would be in your target market anyway, and additionally I use neither Windows nor a Mac.
So the takeaway is that when I visit a web site I want to know what my ROI will be. If you want me to take some action, I firstly need to know what benefit I'll get. you need to hook me with evidence - not just words - that you understand my pain, and will take some of it away.
Hope that helps - replies/emails welcome but not necessary.
Comments
I didn't expect such a good feedback, thanks a lot
Great response.
Let me add that these were reactions to the web site - I never got to try the product. It's not clear that I would be in your target market anyway, and additionally I use neither Windows nor a Mac.
So the takeaway is that when I visit a web site I want to know what my ROI will be. If you want me to take some action, I firstly need to know what benefit I'll get. you need to hook me with evidence - not just words - that you understand my pain, and will take some of it away.
Hope that helps - replies/emails welcome but not necessary.