Most TV's can display a QR code (as long as it's not too detailed), but the main issue is the dwell time. I've yet to meet an app that can go from off-in-pocket to scanned QR code in less than 5 seconds. Add in user reaction time and decision time and you've pretty much wasted a 30 second infomercial spot. Might not be such a bad idea for 60+-second infomercials though, as long as they keep reminding the viewer that the code is coming up.
Comments
Most TV's can display a QR code (as long as it's not too detailed), but the main issue is the dwell time. I've yet to meet an app that can go from off-in-pocket to scanned QR code in less than 5 seconds. Add in user reaction time and decision time and you've pretty much wasted a 30 second infomercial spot. Might not be such a bad idea for 60+-second infomercials though, as long as they keep reminding the viewer that the code is coming up.