I enjoyed reading this post. The guys did pretty good job in a single weekend. However, I think it would be beneficial to do more research on female online behavior. Pinterest certainly should have been one of the first places they went to acquire users and build buzz. If there are women, the men will come. So, since women tend to be more cautious when it comes to digital dating, I would have launched in more female-oriented spaces as well as the tech world. That's just coming from a girl :)