This is an interesting story and I think the guys did a great job on PR but PR is not the end game here. How are you going to get women to sign up? And paying women to be "virtual girlfriends" doesn't count (or at least that's a different business).
If we were to start over again (and if it wasn't just a weekend thing), we would have make the site invitation only and keep the men to women ratio 50:50. Then grow the userbase slowly (with whichever way we could).
Overall, according to our user stats, women had no problem signing up. It's just that we launched in the tech circle with overwhelming numbers of men.
Comments
This is an interesting story and I think the guys did a great job on PR but PR is not the end game here. How are you going to get women to sign up? And paying women to be "virtual girlfriends" doesn't count (or at least that's a different business).
It was just a weekend project.
If we were to start over again (and if it wasn't just a weekend thing), we would have make the site invitation only and keep the men to women ratio 50:50. Then grow the userbase slowly (with whichever way we could).
Overall, according to our user stats, women had no problem signing up. It's just that we launched in the tech circle with overwhelming numbers of men.