I think they're probably tied up in public relations hell. They are too big and too brand protective to risk launching something that has even the tiniest chance of producing content they could get slammed for. They're likely spending all their time on adding layer upon layer of moderation to prevent that from happening. It would be better to just ship and get ahead of it by doing a demo that contains a weird response and use that as an opportunity to educate people on what they need to be careful of when using the tool. They could spin that into them being honest and having their user's interests at heart. Unfortunately, they also have to worry about what their advertising partners think which is the bigger problem.
I agree with this, Google has to account for a lot of things before making anything public compared to other smaller players. Otherwise, huge fines are on the way. I hate that some policy makers don't understand anything about technology, but still try to impose rules that don't make any sense.
Assuming this is true the impact of this very defensive brand position is that being defensive and risk averse IS the brand. In the long run your actions speak louder than words.
I do think it's a bit ridiculous (although quite possibly true) that they would be wary what advertisers think. The ad platform is full of terrible AI options already.
They need a pause to diffuse the hype thus lowering unrealistic expectations.
I can expect a slew of articles to that effect shortly.
Otherwise, people will continue to expect miracles, so whatever Google may release will be a huge disappointment.
Comments
I think they're probably tied up in public relations hell. They are too big and too brand protective to risk launching something that has even the tiniest chance of producing content they could get slammed for. They're likely spending all their time on adding layer upon layer of moderation to prevent that from happening. It would be better to just ship and get ahead of it by doing a demo that contains a weird response and use that as an opportunity to educate people on what they need to be careful of when using the tool. They could spin that into them being honest and having their user's interests at heart. Unfortunately, they also have to worry about what their advertising partners think which is the bigger problem.
I agree with this, Google has to account for a lot of things before making anything public compared to other smaller players. Otherwise, huge fines are on the way. I hate that some policy makers don't understand anything about technology, but still try to impose rules that don't make any sense.
Assuming this is true the impact of this very defensive brand position is that being defensive and risk averse IS the brand. In the long run your actions speak louder than words.
I do think it's a bit ridiculous (although quite possibly true) that they would be wary what advertisers think. The ad platform is full of terrible AI options already.
Exhibit A: YouTube
I think it just suck so they are delaying it
They need a pause to diffuse the hype thus lowering unrealistic expectations. I can expect a slew of articles to that effect shortly. Otherwise, people will continue to expect miracles, so whatever Google may release will be a huge disappointment.
But they released Bard