But won’t LLMs be monetized in the exact same ways search has been? If you’re asking Bing Chat instead of searching Google for the best hotels in a city, you bet people are gonna wanna pay to make sure their name comes up.
If anything, I can see this poses more of a risk to websites than to Google. You’re still querying a knowledge graph representation of the internet, it’s only really the last step (clicking a link to a third party website from the SERP) that disappears.
Comments
But won’t LLMs be monetized in the exact same ways search has been? If you’re asking Bing Chat instead of searching Google for the best hotels in a city, you bet people are gonna wanna pay to make sure their name comes up.
If anything, I can see this poses more of a risk to websites than to Google. You’re still querying a knowledge graph representation of the internet, it’s only really the last step (clicking a link to a third party website from the SERP) that disappears.