Whatever you do, if you get traction you are king.

If you don't no matter how much coverage you get you will go down.

The only precursor for traction are users, tech blog coverage wont do anything about it: even consumer gadget blogs are niche compared to the mainstream media, and even then most people care a lot more about gadgets than webapps.

.........unless all their friends are using them, that's when they care, but that's growth which comes after.......that's right, TRACTION.