You have a point with "would be to never hire someone to do work you've not done yourself", but I can't agree with your specific suggestion on how to handle that - instead, my recommendation would be to rely on someone you trust who has done that thing, and use their help to judge expertise and validity of candidates.
It may well be that you're not qualified to hire marketers or developers, but while there's nothing wrong with getting qualified for things, that probably isn't your priority right now, so you should spend that month on doing things that matter and "simply" get someone already qualified to do that task.
And while there are many reasons why you couldn't or wouldn't hire a friend for that role, using your personal contacts to fill gaps in expertise will be very, very important; because you can't simply buy a combination of expertise and trust anywhere.
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You have a point with "would be to never hire someone to do work you've not done yourself", but I can't agree with your specific suggestion on how to handle that - instead, my recommendation would be to rely on someone you trust who has done that thing, and use their help to judge expertise and validity of candidates.
It may well be that you're not qualified to hire marketers or developers, but while there's nothing wrong with getting qualified for things, that probably isn't your priority right now, so you should spend that month on doing things that matter and "simply" get someone already qualified to do that task.
And while there are many reasons why you couldn't or wouldn't hire a friend for that role, using your personal contacts to fill gaps in expertise will be very, very important; because you can't simply buy a combination of expertise and trust anywhere.