I would expect every CEO to use their companies products. Even if they have no use for the product/service, their time using the product has to pay off in terms of better understanding the difficulties/challenges faced by the real users.
Sure, they could pay a study group to do that. But doing it themselves will probably let them make better decisions overall.
I completely agree with you. Too many CEOs and board members view their companies as numbers on a spreadsheet without understanding what they do in a practical sense or knowing what it's like to be a customer.
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I would expect every CEO to use their companies products. Even if they have no use for the product/service, their time using the product has to pay off in terms of better understanding the difficulties/challenges faced by the real users.
Sure, they could pay a study group to do that. But doing it themselves will probably let them make better decisions overall.
I completely agree with you. Too many CEOs and board members view their companies as numbers on a spreadsheet without understanding what they do in a practical sense or knowing what it's like to be a customer.