PR 101. Just apologize, as simply as your lawyer will let you. Don't complicate the issue, or netizens will dissect everything you say, which just drags the crisis out.
A journo should know better.
The problem is, people try to justify themselves. Real sleaze-balls probably don't care, but normal people (who may have screwed up a bit) always try to blame someone else. I would. It's bad PR though.
Comments
PR 101. Just apologize, as simply as your lawyer will let you. Don't complicate the issue, or netizens will dissect everything you say, which just drags the crisis out.
A journo should know better.
The problem is, people try to justify themselves. Real sleaze-balls probably don't care, but normal people (who may have screwed up a bit) always try to blame someone else. I would. It's bad PR though.