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Comment on Larry Page's 2012 CEO Update

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"In addition, we gave many of our products, such as Google Search, a visual refresh, and they now have a cleaner, more consistent, and beautiful look. "

This is just bizarre.

As pg said in his essay "Ambitious Startups"

"Google used to give me a page of the right answers, fast, with no clutter. Now the results seem inspired by the Scientologist principle that what's true is what's true for you. And the pages don't have the clean, sparse feel they used to. Google search results used to look like the output of a Unix utility. Now if I accidentally put the cursor in the wrong place, anything might happen."

I agree. "Clean" in terms of design seems to have become a word that's tossed about without too much meaning attached to it.

Whatever claims other you make (faster return times, less time spent on search results what not), there is no way it can be described as "cleaner". They have got more cluttered, but it is up for discussion if this clutter is good or bad. For some, like PG, it's a bad thing. I personally like +1s and social results.

Why? That's exactly what they did.

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