Is no one worried about the image and association you create by the advertising campaign? I kind of feel like you dilute the overall brand value by going with low stupid tactics - it may create value in the short term, but does that translate into a stronger brand in the long run just because it has more people?
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Is no one worried about the image and association you create by the advertising campaign? I kind of feel like you dilute the overall brand value by going with low stupid tactics - it may create value in the short term, but does that translate into a stronger brand in the long run just because it has more people?