This is actually well known among savvy internet marketers. And it's why those tips for belly/whitening/wrinkles "invented by a local mom" always look far from professional.
It works because:
- It stands out from the content
- It defeats ad-blindness
- It's not expected, so it makes you curious
If this style becomes the norm, users will learn to mentally filter ads made in Paint as well.
With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.
> With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.
800 pounds indeed. It's because of this incredible weight-loss that "local moms" have an extremely short half-life and are in fact rarely observed outside laboratory conditions.
Actually, this is a scam not just because it doesn't work. It's a scam because they make it sound like it's something free or extremely cheap, when in reality it often initiates a costly recurring billing (rebill) agreement through careful wording in the fine print. Gullible people often end up paying hundreds of dollars in the end.
Comments
This is actually well known among savvy internet marketers. And it's why those tips for belly/whitening/wrinkles "invented by a local mom" always look far from professional.
It works because:
- It stands out from the content
- It defeats ad-blindness
- It's not expected, so it makes you curious
If this style becomes the norm, users will learn to mentally filter ads made in Paint as well.
>>"invented by a local mom"
That is the first flag that it is a scam.
With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.
> With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.
800 pounds indeed. It's because of this incredible weight-loss that "local moms" have an extremely short half-life and are in fact rarely observed outside laboratory conditions.
For you and I it is, but we are not its target audience.
Actually, this is a scam not just because it doesn't work. It's a scam because they make it sound like it's something free or extremely cheap, when in reality it often initiates a costly recurring billing (rebill) agreement through careful wording in the fine print. Gullible people often end up paying hundreds of dollars in the end.