I know it's just anecdotal, but out of the people that I know with iOS devices, there are a significant number (closer to 50% than 10%) that adopt an elitist attitude towards alternatives to Apple devices that is purely emotional and has nothing to do with the concrete differences between the devices.
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They've sold over 250,000,000 iOS devices. Are you really saying there are (at the low end of "key", let's go with 10%) 25 million of them?
I think that might be a little exaggerated. Not saying they don't exist, but a "key" part of the user base?
I know it's just anecdotal, but out of the people that I know with iOS devices, there are a significant number (closer to 50% than 10%) that adopt an elitist attitude towards alternatives to Apple devices that is purely emotional and has nothing to do with the concrete differences between the devices.