Comment on Throw Out Everything You Know About AdsparentComments−pbhjpbhj14yYes. It's your basic revenue vs. profit error reworked. CTR is a poor measure of effectiveness - a lower ctr can be better on ppc if you're converting better.
Comments
Yes. It's your basic revenue vs. profit error reworked. CTR is a poor measure of effectiveness - a lower ctr can be better on ppc if you're converting better.