Agreed - particularly if you are the advertiser paying for a ton of "curiosity clicks" from people wondering where the ad goes.
It would have been interesting to see a measurable goal (downloads, newsletter signups, watch a 3 minute video... something measurable) and how the conversions were across the two ads.
The MS Paint ad still may have more total conversions but it would be interesting to see how the cost per conversion compares. If both cost per conversions are within budget, then by all means go full speed ahead with MS Paint.
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Agreed - particularly if you are the advertiser paying for a ton of "curiosity clicks" from people wondering where the ad goes.
It would have been interesting to see a measurable goal (downloads, newsletter signups, watch a 3 minute video... something measurable) and how the conversions were across the two ads.
The MS Paint ad still may have more total conversions but it would be interesting to see how the cost per conversion compares. If both cost per conversions are within budget, then by all means go full speed ahead with MS Paint.