Hyundai Motor Company (the parent owner of Hyundai, Genesis) has a controlling stake in Kia, but my understanding is that they pretty much let the Kia designers do what they want.
It's the same group, but they are separate companies. They do share a lot of parts and platforms, though. KIA EV6 and Hyundai Ioniq 5 are built on the same platform.
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Kia ain't doing so bad either.
Isn't Kia the same as Hyundai?
Hyundai Motor Company (the parent owner of Hyundai, Genesis) has a controlling stake in Kia, but my understanding is that they pretty much let the Kia designers do what they want.
It's the same group, but they are separate companies. They do share a lot of parts and platforms, though. KIA EV6 and Hyundai Ioniq 5 are built on the same platform.