I think this will eventually be about the subscription model to help lessen the reliance on advertisers.
Lots of companies are moving toward this. Microsoft (Office products, maybe even their OS), Google recently with Youtube, Meta's IG/Facebook subscription plan and certainly Apple has mastered this.
I believe that the data analysis guys have determined that there is a large enough pool of people that are willing to pay for services.
I'm (subjectively) seeing a trend where more companies are relying on a segment of the population to help keep them afloat, profitable and in some cases... dominant.
Twitter may be experimenting (while curtailing bots) with getting people used to the idea of paying for their service. One dollar... sure! A year later, it's $2.99/yr or $1/month... Still not a bad deal for those who are already comfortable with $1/yr.
Saving user's payment information also makes it easier to segue into other ventures (stores, merch, donations, etal) because the wallets are now open.
Objectively... It's not a bad move overall for a company that has been struggling.
I wanted to see if X/Twitter's Premium service was a success and if so... it might have helped spur this move. Unable to find any info on that. Some other useful stats below:
Comments
I think this will eventually be about the subscription model to help lessen the reliance on advertisers.
Lots of companies are moving toward this. Microsoft (Office products, maybe even their OS), Google recently with Youtube, Meta's IG/Facebook subscription plan and certainly Apple has mastered this.
I believe that the data analysis guys have determined that there is a large enough pool of people that are willing to pay for services.
I'm (subjectively) seeing a trend where more companies are relying on a segment of the population to help keep them afloat, profitable and in some cases... dominant.
Twitter may be experimenting (while curtailing bots) with getting people used to the idea of paying for their service. One dollar... sure! A year later, it's $2.99/yr or $1/month... Still not a bad deal for those who are already comfortable with $1/yr.
Saving user's payment information also makes it easier to segue into other ventures (stores, merch, donations, etal) because the wallets are now open.
Objectively... It's not a bad move overall for a company that has been struggling.
I wanted to see if X/Twitter's Premium service was a success and if so... it might have helped spur this move. Unable to find any info on that. Some other useful stats below:
https://www.businessofapps.com/data/twitter-statistics/