I don't think DuckDuckGo is Google's biggest competitor (are they even into the ad game at all?) I think their biggest rival is Facebook, hence why they went so far out of their way to make a Facebook clone. As amusing as it is to watch Google Bing themselves (create a clone of a rival's product and throw cash at it until it succeeds), I wish they would stick to their strengths. I'm about to leave gmail for good, over all this trash that they've been opting me in for. Apparently I'm now a member of Play. Good to know I signed up for that, too.