Right. There’s a practical justification for being honest, which is that if you’re dishonest, you can find yourself in a situation of having to continue the lie, or coming clean and damaging or losing that relationship, or even your reputation.

I have started two businesses that have generated positive cash flow (and sat on a board for one that didn’t), and honesty is the only right answer.

You gain trust in thimbles and lose it in buckets.