Someone asked why it was easier but deleted their comment while I was replying.
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Shopify is all in one for many business, contrast that to 10-20 years ago where you had to build the entire storefront. There are several ways to accept online payments, the easiest by far being apple/google in-app.
Amazon fulfilment services mean you can skip on logistics (if you're a PHY company). Customers are used to buying things online now, everyone has a phone of some kind so you have an app channel you never had before...
Comments
Someone asked why it was easier but deleted their comment while I was replying.
---
Shopify is all in one for many business, contrast that to 10-20 years ago where you had to build the entire storefront. There are several ways to accept online payments, the easiest by far being apple/google in-app.
Amazon fulfilment services mean you can skip on logistics (if you're a PHY company). Customers are used to buying things online now, everyone has a phone of some kind so you have an app channel you never had before...