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Comment on Ask HN: All my Google reviews are rants from costumers that I've never seen

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Maybe you just didn't recognize them in their costume.

For the ESL speakers for whom the joke when over their head:

Costumer: a person who wears costumes

Customer: a person patronizing a place of business

Costumers MAKE costumes. Then, of course, the costume-buyers come into the costumers', become customers, and wear their costumes out of the costumer's shop.

Become COSTUMED customers**

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