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Smells like another bubble in the making to me. Investment money has nowhere else to go but startups and Joe blow is learning html again because he thinks its going to be easy money. Feels a lot like the early reports of people lining up around the block for Manhattan condos in 2006.

No, this is just capitalism at work, and it's normal. Demand exceeds supply for software engineers, because humans need more software than ever before. Unemployment is high. Unemployed workers in other industries want to retrain as software engineers. This is exactly what's "supposed" to happen when workers are displaced from one industry.

You seem to be trying to imply that companies are hiring unqualified workers. I don't see any evidence of that -- do you?

Demand only exceeds supply because too many people think they're going to make a quick buck with their new social recipe sharing startup. I strongly suspect the supply of those kinds of services currently far outstrips real demand.

The demand from what you dismissively call "social recipe sharing startups" is an insignificant fraction of the demand for software engineers. Techcrunch is not a good proxy for the job market.

How many people do you think are actually getting paid to write social recipe sharing software? Maybe 1000? There are ~1.5 million software engineers in the US alone. Even if you think that there are 10000, that's still less that 1% of all positions.

http://www.bls.gov/oco/ocos303.htm

Joe blow is learning html again because he thinks its going to be easy money.

I don't think so: I think Joe Blow is learning basic coding skills because he realizes that virtually every job, or at least every intellectually engaged job, is going to need those skills soon, if they don't already. His company isn't going to fire him if he's the only one who knows how to update the blog and he's the one who wrote script automating that tedious task everyone else has to do.

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