There are lots of well-known sitcoms with extended families in them: Everyone Loves Raymond, The Cosby Show, etc. But if I were you, I'd get some illustrations made of a family (or buy them on istockphoto), name them The Leaf Family and then have copy on the front page like "Meet The Leaf Family! Take a peek inside their FamilyLeaf site and see how they're using it to stay connected."
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There are lots of well-known sitcoms with extended families in them: Everyone Loves Raymond, The Cosby Show, etc. But if I were you, I'd get some illustrations made of a family (or buy them on istockphoto), name them The Leaf Family and then have copy on the front page like "Meet The Leaf Family! Take a peek inside their FamilyLeaf site and see how they're using it to stay connected."