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Comment on Your Mom is Not a Valid Test Market

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Good intent with the article. But the lead: "I threw up in my mouth a little bit"--comn man. Really?

I agree. That's an overused joke. Just as you shouldn't ask for criticism from friend or family, there is also a simple rule about being funny: don't repeat jokes. Unless you are using it in a new or clever context, or otherwise making it fresh, don't ever try to get a laugh from strangers by repeating anything they've already heard. Your friends will piss themselves laughing at your Zoolander impressions. No one else will.

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