If this were a field where professionals roughly mirrored the population at large, I wouldn't have much of a problem with brogramming. But that's far from the truth. So I am pretty happy to take issue with anything that reinforces the notion that programming is for guys.

Also, I think you're a little hasty to suggest that bro-ing has absolutely nothing sexist about it. Consider, for example, Time's photoessay "A Brief History of Bro Culture":

http://www.time.com/time/photogallery/0,29307,1997965,00.htm...

The subtitle? "Beer and babes, a timeline of bros gone wild". That sounds like objectifying women to me.

Or look at the urban dictionary entries on bro:

http://www.urbandictionary.com/define.php?term=bro

There's quite a lot there about chicks, homophobia, women as targets, etc. And you see the same themes cropping up in other bro-related media.