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Comment on The new Polaroid I-2 instant cameraparent

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I was shocked to see the price tag on this. On the other hand, I could see it being used as mostly a marketing tool to provide an aspirational product to essentially set an anchor price that makes all their other lines feel more affordable. I honestly found that when I looked at their product line, all of a sudden, a $150 instant camera felt "affordable" after seeing the $600 one. I won't be buying one, but this had some small effect on me.

It’s an analogue camera with all the complexities involved in making something that exposes and results in a physical object and with relatively low production numbers and a high r&d spend required to make it. Why, coupled with a lack of anyone making anything else like this for Polaroid film would you think it would be dirt cheap?

I didn’t think it would be “dirt cheap”. It’s a surprising product to make in a world where there are already more affordable models produced by the same company to satisfy the urge for instant photos and everyone already has a camera in their pocket for around the same price.

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