Their catalog is also brilliant. Often companies seem to struggle balancing marketing desires (“HEY CHECK OUT THIS THING!!”) with serving users what they’re looking for efficiently. Mcmaster leans heavily to the latter in the catalog AND web, to the joy of their users and perhaps the frustration of their marketing team? Great stuff.
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Their catalog is also brilliant. Often companies seem to struggle balancing marketing desires (“HEY CHECK OUT THIS THING!!”) with serving users what they’re looking for efficiently. Mcmaster leans heavily to the latter in the catalog AND web, to the joy of their users and perhaps the frustration of their marketing team? Great stuff.