You're missing at least three major differences: 1) everything is unique (the opposite of Milo), 2) Shoptiques will coordinate photoshoots and listings and 3) Shoptiques handles order creation and payment. I'm not sure how much the remainder resembles "Milo for boutiques" or even if that's a "bad thing".
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Am I missing something or this is Milo for boutiques?
You're missing at least three major differences: 1) everything is unique (the opposite of Milo), 2) Shoptiques will coordinate photoshoots and listings and 3) Shoptiques handles order creation and payment. I'm not sure how much the remainder resembles "Milo for boutiques" or even if that's a "bad thing".
How is being the "milo for X" a bad thing? ebay bought them for $75 million.
If going broke and closing doors is your view of success then yes milo is a bad thing...