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Comment on Quantifying SXSW aftermath - the peeps, the parties and the influencers

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Beautiful infographic, but I wish I could get more information on what it means. Without knowing how buzz was measured and calculated, the stats on the graph don't as mean much. I understand that it's basically an ad for tracx and figuring out and increasing your buzz index is probably a service they offer, but I still wish I could understand at least a little about where it comes from.

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