It may just be me but I didn't really get much from this article. The author states that it's hard to get users to pay for something, and then doesn't offer any advice as to how to fix the problem.
I think how you fix the problem is finding other means to make money rather than having users pay. I must admit, if I see a dollar sign on a website, I'm less likely to even try it out. And if I never try it, then I never get hooked, and everyone loses.
I think we're on the verge of a new form of web advertising. One that works, actually makes money, and isn't annoying (like flashing banners). Google's way is a good start, but we need something revolutionary, and once it happens I think the question of whether or not users pay becomes futile.
I think how you fix the problem is finding other means to make money rather than having users pay.
The one issue with this is that it smacks of dot-bomb "Build it and they will come" thinking.
Although a few leaders will emerge, I don't think it's a viable theory for most start-ups. You're better off lowering your expectations and sharing a piece of a smaller pie.
Of course, VC's don't like that thinking too much.
Comments
It may just be me but I didn't really get much from this article. The author states that it's hard to get users to pay for something, and then doesn't offer any advice as to how to fix the problem.
I think how you fix the problem is finding other means to make money rather than having users pay. I must admit, if I see a dollar sign on a website, I'm less likely to even try it out. And if I never try it, then I never get hooked, and everyone loses.
I think we're on the verge of a new form of web advertising. One that works, actually makes money, and isn't annoying (like flashing banners). Google's way is a good start, but we need something revolutionary, and once it happens I think the question of whether or not users pay becomes futile.
I think how you fix the problem is finding other means to make money rather than having users pay.
The one issue with this is that it smacks of dot-bomb "Build it and they will come" thinking.
Although a few leaders will emerge, I don't think it's a viable theory for most start-ups. You're better off lowering your expectations and sharing a piece of a smaller pie.
Of course, VC's don't like that thinking too much.