Actually, SNOCAP started selling DRM-free music on MySpace exclusively back before DRM-free music was a glimmer in Apple's eye. We were mostly doing indie music when we had all the major labels come to us and ask how they could sell music on MySpace and eventually negotiated deals for it to all be DRM-free.
After that, it was relatively easy for Apple to go DRM-free (though oddly, they still refused to do it for some time after).
* Note: Shawn Fanning and I founded SNOCAP after Napster blew up.
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Actually, SNOCAP started selling DRM-free music on MySpace exclusively back before DRM-free music was a glimmer in Apple's eye. We were mostly doing indie music when we had all the major labels come to us and ask how they could sell music on MySpace and eventually negotiated deals for it to all be DRM-free.
After that, it was relatively easy for Apple to go DRM-free (though oddly, they still refused to do it for some time after).
* Note: Shawn Fanning and I founded SNOCAP after Napster blew up.