I see that an an incredibly high bar. Even with all the resources of Google they (and everyone else) are losing the SEO war. These algos at their core fundamentally can't handle adversarial input and we've been making faster horses since AltaVista. Even if the only thing LLms are useful for is search that's still great.
Even with all the resources of Google they (and everyone else) are losing the SEO war.
Google is choosing to lose the SEO war because they think it would impact their ad revenue.
Every site that takes longer than 100ms to load? Gone. Wipes out vast quantities of ad-infested sewage. Login required? Gone. Websites now have to choose between reach and subscribers and the ones that choose subscribers will have to get better. Javascript required to access content? Gone. No more ad bidding system at all and no vectors for spreading virii. Tracking stuff from Facebook/Instagram/TikTok/etc.? Gone. No more analytics tracking everybody.
We don't need AI to fix this. We need an alternative search engine. If "AI" is what gets us there, I'll take it. But it ain't "AI".
Comments
I see that an an incredibly high bar. Even with all the resources of Google they (and everyone else) are losing the SEO war. These algos at their core fundamentally can't handle adversarial input and we've been making faster horses since AltaVista. Even if the only thing LLms are useful for is search that's still great.
Google is choosing to lose the SEO war because they think it would impact their ad revenue.
Every site that takes longer than 100ms to load? Gone. Wipes out vast quantities of ad-infested sewage. Login required? Gone. Websites now have to choose between reach and subscribers and the ones that choose subscribers will have to get better. Javascript required to access content? Gone. No more ad bidding system at all and no vectors for spreading virii. Tracking stuff from Facebook/Instagram/TikTok/etc.? Gone. No more analytics tracking everybody.
We don't need AI to fix this. We need an alternative search engine. If "AI" is what gets us there, I'll take it. But it ain't "AI".