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Comment on The Open Brand: a framework for defining brands

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This idea of taking guides like this and putting them on Github is really powerful and underrated. What could be a static document or perhaps a wiki, becomes a transferrable standard that can reflect the insight of the author and the conversation of the community. Also, the threat of forking means that if you don't keep up with current ethos of your subject, then somebody also can (and probably will). Well done.

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