I had a chance to see Tim O'Reilly speak at SXSW. He was giving a talk expressly about this: Creating more value than you can capture.

I took some notes on it if anyone wanted to check them out. http://storify.com/ashbhoopathy/create-more-value-than-you-c...

I guess the real amazing thing here is that Tim's generosity and ethos trickles down to his entire company and everything they do, including customer service.

I hope more technologists and organizations work the same way. It really just is better business.