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Comment on The Open Brand: a framework for defining brands

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The title made me think this would be a framework to help people come up with their brand, rather than which assets and manuals they should prepare to make sure that their brand is implemented correctly.

Still, great advice. Using "vector-in-psd" rather than Illustrator is particularly clever.

Inkscape opens Illustrator files, which are based on PDF, fine, so not sure about this.

Just use SVG as the file format, then any browser can open it.

Agreed. The PSD wrapper is kludgy.

Sites that just need to put a brand logo up as part of a content update are just going to resize the logo from available PNGs.

I imagine in any more complicated cases someone with Illustrator is doing the job.

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