Is there really softer demand in the plant-based meat category, as Beyond Meat claims? In Germany, that market has been growing and is projected to grow further. But there are lots of brands competing, including cheap in-store brands. Beyond Meat is available here, but I don't think it's very successful, and it's a luxury option for sure.
In Europe now and I see a ton of local fake meats that are quite cheap (why shouldn’t they be- it’s beans, some oil, spices and some processing). At my local grocery in the US the impossible nuggets are $8 when chicken nuggets are $3. No idea why
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Is there really softer demand in the plant-based meat category, as Beyond Meat claims? In Germany, that market has been growing and is projected to grow further. But there are lots of brands competing, including cheap in-store brands. Beyond Meat is available here, but I don't think it's very successful, and it's a luxury option for sure.
In Europe now and I see a ton of local fake meats that are quite cheap (why shouldn’t they be- it’s beans, some oil, spices and some processing). At my local grocery in the US the impossible nuggets are $8 when chicken nuggets are $3. No idea why
Fellow German here, I concur, being BM is 6€ got two patties in my local store. Other replacements are around 2€. It's just not competitive.
It has come down a bit in price in Sweden but they do need to scale up their factories get the prices down much more to sell more.