You could do worse than reading up on Jack Bogle, founder of Vanguard. He wrote some books "looking back" as it were. I'd recommend Enough [151] and Don't Count on It [13765]
It's not directly a "how to survive SV without becoming Zuckerberg" but it's worth a read.
"Good" CEOs exist in plenty, but since they're "good" they don't keep scrambling to the top; they're usually content to get their business to a sustainable level and let growth take care of itself; some even go so far as to limit growth as they fear getting to big would ruin what they have.
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You could do worse than reading up on Jack Bogle, founder of Vanguard. He wrote some books "looking back" as it were. I'd recommend Enough [151] and Don't Count on It [13765]
[151] https://www.wiley.com/en-us/Enough%3A+True+Measures+of+Money...
[13765] https://www.wiley.com/en-us/Don%27t+Count+on+It%21%3A+Reflec...
It's not directly a "how to survive SV without becoming Zuckerberg" but it's worth a read.
"Good" CEOs exist in plenty, but since they're "good" they don't keep scrambling to the top; they're usually content to get their business to a sustainable level and let growth take care of itself; some even go so far as to limit growth as they fear getting to big would ruin what they have.