There is a reason there is no Knowledge base of psychological tactics in social apps or otherwise. It's because those that really understand people and these tactics appreciate how valuable it really is and more importantly know how to make you want to throw gobs of money at them for this information!!!
Here is what I can tell you without getting in trouble.
People take action because of emotional reasons, and justify that decision with logic and "objective" reasons to defend their decision to others.
Every single thing you want your users to do is causing them pain. They do not want to click... Before they do even the simplest thing possible, they will rack their brain for excuses to not do it and avoid the pain you created for them.
Your job is to make it MORE PAINFUL NOT TO TAKE ACTION!!!
There are two ways to do this. (you should do both)
1. Make the process as painless as possible.
2. remind them and aggravate the pain that led them to your app in the first place.
Make sure your messaging not only hits on the emotional triggers at play and focuses on the benefits, not the features... (People buy the hole, not the drill)
but more importantly gives them the tools to defend their action to their friends and everyone else who they need to defend the decision to.
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You should read Napoleon Hill's book "Think and Grow Rich," if you read it carefully, you will see it is literally a bible of understanding human nature and the world, etc...
Here is a slightly relevant excerpt and list from the book, "The 10 Mind Stimuli. The stimuli to which the mind responds most freely are:
1. The Desire For Sex Expression
2. Love
3. A Burning Desire for fame, power, financial gain, money...
4. Music
5. Friendship between either those of the same sex or those of the opposite sex.
6. A Master Mind Alliance based upon the harmony of two or more people who ally themselves for spiritual or temporal advancement.
7. Mutual Suffering, such as that experienced by people who are persecuted.
8. Autosuggestion
9. Fear
10. Narcotics and Alcohol.
Comments
There is a reason there is no Knowledge base of psychological tactics in social apps or otherwise. It's because those that really understand people and these tactics appreciate how valuable it really is and more importantly know how to make you want to throw gobs of money at them for this information!!!
Here is what I can tell you without getting in trouble. People take action because of emotional reasons, and justify that decision with logic and "objective" reasons to defend their decision to others.
Every single thing you want your users to do is causing them pain. They do not want to click... Before they do even the simplest thing possible, they will rack their brain for excuses to not do it and avoid the pain you created for them. Your job is to make it MORE PAINFUL NOT TO TAKE ACTION!!!
There are two ways to do this. (you should do both) 1. Make the process as painless as possible. 2. remind them and aggravate the pain that led them to your app in the first place.
Make sure your messaging not only hits on the emotional triggers at play and focuses on the benefits, not the features... (People buy the hole, not the drill) but more importantly gives them the tools to defend their action to their friends and everyone else who they need to defend the decision to. ------------
You should read Napoleon Hill's book "Think and Grow Rich," if you read it carefully, you will see it is literally a bible of understanding human nature and the world, etc...
Here is a slightly relevant excerpt and list from the book, "The 10 Mind Stimuli. The stimuli to which the mind responds most freely are:
1. The Desire For Sex Expression 2. Love 3. A Burning Desire for fame, power, financial gain, money... 4. Music 5. Friendship between either those of the same sex or those of the opposite sex. 6. A Master Mind Alliance based upon the harmony of two or more people who ally themselves for spiritual or temporal advancement. 7. Mutual Suffering, such as that experienced by people who are persecuted. 8. Autosuggestion 9. Fear 10. Narcotics and Alcohol.
I hope this helps... Good Luck!