Regarding AB-testing, at which place do you think people enter more doors: In a clear accessible architecture or in an totally obscure maze?
More links clicked doesn't mean more people got to where they wanted to go, it could also just mean they had to try every link in order to find the one they looked for.
The most important thing to me is a clear structure and a button that takes me ro rhe clear structure. A website should be like a house. Ideally I already see at the entrance how the house is laid out and can decide where to go.
Comments
Regarding AB-testing, at which place do you think people enter more doors: In a clear accessible architecture or in an totally obscure maze?
More links clicked doesn't mean more people got to where they wanted to go, it could also just mean they had to try every link in order to find the one they looked for.
The most important thing to me is a clear structure and a button that takes me ro rhe clear structure. A website should be like a house. Ideally I already see at the entrance how the house is laid out and can decide where to go.