My free idea: when using different analytics services, I'm sick of having to add the tracking code and then reconfigure the same users and events for every new service.
So my idea is a third-party site that only collects your data once, and then serves it to other products. Kinda like Twilio for analytics, if you will.
As an added benefit, new analytics startups wouldn't have to build the "collect data in real time" brick. So that might help them focus more on what to do with your data, instead of on how to collect it.
This is probably one of the most powerful ideas I have read in a long time. It could be applied to your website data, as well as email data, lifestyle data, financial, etc...
Glad you like the idea! It does seem a bit like one of those all-encompassing "boil the ocean" ideas, but PG's last post made me think maybe those ideas are worth considering after all!
chicken - egg problem. for publishers (websites) it's only worth if lot of analytics companies use it, for analytics companies it's only worth it if lot of publishers use it.
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My free idea: when using different analytics services, I'm sick of having to add the tracking code and then reconfigure the same users and events for every new service.
So my idea is a third-party site that only collects your data once, and then serves it to other products. Kinda like Twilio for analytics, if you will.
As an added benefit, new analytics startups wouldn't have to build the "collect data in real time" brick. So that might help them focus more on what to do with your data, instead of on how to collect it.
This is probably one of the most powerful ideas I have read in a long time. It could be applied to your website data, as well as email data, lifestyle data, financial, etc...
Glad you like the idea! It does seem a bit like one of those all-encompassing "boil the ocean" ideas, but PG's last post made me think maybe those ideas are worth considering after all!
We've built a product for publishers called "MediaAdapt"
Dynamic vendor agnostic tags for analytics, adserving and targeting. You can mix n match, add / modify providers easily. http://www.adinfinity.com.au
chicken - egg problem. for publishers (websites) it's only worth if lot of analytics companies use it, for analytics companies it's only worth it if lot of publishers use it.
but if this gets solved, it will be awesome.