This leads always to the question - "bad guy" by what standards?
Something that most Western countries might judge as "bad" can be totally fine with the local natives. For example most Western European countries would probably agree on that death sentences are wrong, still death penalties have the support of over 60% of the US population. So deciding who is good and bad in tribal conflicts is becoming incredibly difficult, especially taking into consideration all the distortions of media and politics.
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This leads always to the question - "bad guy" by what standards?
Something that most Western countries might judge as "bad" can be totally fine with the local natives. For example most Western European countries would probably agree on that death sentences are wrong, still death penalties have the support of over 60% of the US population. So deciding who is good and bad in tribal conflicts is becoming incredibly difficult, especially taking into consideration all the distortions of media and politics.