If I was Zuckerberg, I'd rename Threads into Twitter tomorrow. Get the Twitter brand deregistered because of inactivity now that Musk officially abandoned it, then immediately register it for himself. Sue Musk for the domain right after acquiring the name.
Surely going to cost a fortune in lawyers, but who cares?
That very much would not work. Twitter is still called Twitter all over it's site, the trademark has clearly not been abandoned. All that does is destroy Threads
Then wait until Musk's minions have removed every occurrence. They will act quickly, because Musk fires them if he finds Twitter anywhere on X's site in a week or so.
The thing is: Zuckerberg just has to act faster than the collective global audience can forget about the verb "tweeting". That will be easy, because such terms are very sticky once they enter the common vocabulary.
Just not using a trademark is not possible. You must use and actively defend it in order to keep it. An unused trademark can be reported for deletion by competitors.
Otherwise anyone with money could just trademark billions of auto-generated names and wait for someone to start a business, then selling them a name.
A domain is not a trademark. If you own a trademark, you can sue the holder of the corresponding domain to get it. The domain grabbing business works not by trademark grabbing, but by offering the domain a little cheaper (and quicker) than the price of the lawsuit necessary to get it after trademark registration. And of course by grabbing non-trademarkable generic domains, especially in the dot com era.
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If I was Zuckerberg, I'd rename Threads into Twitter tomorrow. Get the Twitter brand deregistered because of inactivity now that Musk officially abandoned it, then immediately register it for himself. Sue Musk for the domain right after acquiring the name.
Surely going to cost a fortune in lawyers, but who cares?
That very much would not work. Twitter is still called Twitter all over it's site, the trademark has clearly not been abandoned. All that does is destroy Threads
Then wait until Musk's minions have removed every occurrence. They will act quickly, because Musk fires them if he finds Twitter anywhere on X's site in a week or so.
The thing is: Zuckerberg just has to act faster than the collective global audience can forget about the verb "tweeting". That will be easy, because such terms are very sticky once they enter the common vocabulary.
Musk won't give up the Twitter trademark however. They just won't use it.
Just not using a trademark is not possible. You must use and actively defend it in order to keep it. An unused trademark can be reported for deletion by competitors.
Otherwise anyone with money could just trademark billions of auto-generated names and wait for someone to start a business, then selling them a name.
Welcome to the dotcom bubble. You're describing literally what's going on with the domain parking industry.
A domain is not a trademark. If you own a trademark, you can sue the holder of the corresponding domain to get it. The domain grabbing business works not by trademark grabbing, but by offering the domain a little cheaper (and quicker) than the price of the lawsuit necessary to get it after trademark registration. And of course by grabbing non-trademarkable generic domains, especially in the dot com era.
I mean essentially not using it. Just keep some placeholder going.
Realistically it's not complicated or difficult.