How about making a "premium" membership for venues? Venues pay a monthly fee ($37/month, whatever) and gain some special advantages. Perhaps they show higher in listings, or get bolded. Or maybe a weekly email of bands which are going to be in the area, as well as any statistics you have about them.
Alternatively, segment out the venues which are updating on a regular basis. Take a portion of that segment and start charging them in some capacity - a flat fee each time they update shows, etc Or make them purchase "credits" in bulk which are then spent on each update.
I think the monthly model is better, since people naturally like the "unlimited updates" that come with a monthly membership, whereas "credits" tend to promote hoarding and may reduce updates.
Another option is customized newsletters via email. I'm thinking a personalized email which shows upcoming live shows in my area. If one of those landed in my inbox weekly I'd probably read it and check out the bands. Once you build a steady open-rate you could start selling that resource to venues (either through advertising or statistics).
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General musing out loud:
How about making a "premium" membership for venues? Venues pay a monthly fee ($37/month, whatever) and gain some special advantages. Perhaps they show higher in listings, or get bolded. Or maybe a weekly email of bands which are going to be in the area, as well as any statistics you have about them.
Alternatively, segment out the venues which are updating on a regular basis. Take a portion of that segment and start charging them in some capacity - a flat fee each time they update shows, etc Or make them purchase "credits" in bulk which are then spent on each update.
I think the monthly model is better, since people naturally like the "unlimited updates" that come with a monthly membership, whereas "credits" tend to promote hoarding and may reduce updates.
Another option is customized newsletters via email. I'm thinking a personalized email which shows upcoming live shows in my area. If one of those landed in my inbox weekly I'd probably read it and check out the bands. Once you build a steady open-rate you could start selling that resource to venues (either through advertising or statistics).