Don't forget to close the circle - make sure the (local) fans know what's on at the venues, even if it's unfamiliar to them. Remember being young and single, and going out for the sake of going out. The exploratory and habitual aspects of cultural behavior are at least as important as the directed ones - but I'll stop here lest I start to sound like a marketing course :-)

Lots of luck, and congratulations on the baby!