if all ad clicks were misclicks of this type, an AB test on a speedup might say to keep the jank version
The problem is that misclicks are not actually super valuable for the ad purchaser. So if Google changed their ad behavior and your bounce rate shot up, you (or enough reasonable customers) would reduce your ad spend to compensate.
Hyper-optimizing for clicks would eventually be noticed.
Comments
The problem is that misclicks are not actually super valuable for the ad purchaser. So if Google changed their ad behavior and your bounce rate shot up, you (or enough reasonable customers) would reduce your ad spend to compensate.
Hyper-optimizing for clicks would eventually be noticed.