Choosing "No" instead of "No thanks, I don't like free stuff" is not hard. Choosing to give the "No" button equal weight and placement as the "Yes" button is not hard.
It's malice to hide the opt-out option in tiny gray text at the bottom of the modal but make the opt-in button huge, orange, and unmissable. Dark pattern, not incompetence.
Comments
Choosing "No" instead of "No thanks, I don't like free stuff" is not hard. Choosing to give the "No" button equal weight and placement as the "Yes" button is not hard.
It's malice to hide the opt-out option in tiny gray text at the bottom of the modal but make the opt-in button huge, orange, and unmissable. Dark pattern, not incompetence.